Role The Strategic Readiness in Adoption The Behaviors of The Entrepreneurship Marketing
Mohammed Ali Hussein Al-Saedi; Husham Mayea Fazaa; Murtaza Khachi Hayyawi
The research aimed to reveal the role of strategic readiness in adopting entrepreneurial marketing behaviors. Baghdad Soft Drinks Company in Baghdad Governorate was chosen as a community to apply the research, where a hypothetical plan was designe...