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Article Metadata for International Journal of Artificial Intelligence for Digital Marketing

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Journal: International Journal of Artificial Intelligence for Digital Marketing

Articles in International Journal of Artificial Intelligence for Digital Marketing

68 articles found

THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP)

Andhika Ayu Luthfiyani; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 2, No: 11
2025-11-25
Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims pre...

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THE ROLE OF GOVERNMENT POLICIES IN MODERATING THE EFFECT OF SOCIAL MEDIA INNOVATION ADOPTION AND ENTREPRENEURIAL ORIENTATION ON PERFORMANCE OF MSMES IN JEWELRY CRAFTS GIANYAR REGENCY

Ni Putu Wedayani Antari; Ni Wayan Ardani; I Dewa Nyoman Usadha

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 3, No: 1
2026-01-31
Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) in jewelry handicrafts in Gianyar Regency are facing the challenge of digital adaptation and increasingly competitive market dynamics. The adoption of social media innovation and entrepreneur...

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INTERNET FINANCIAL REPORTING: ANALYSIS OF LITERATURE ON EVOLUTION REPORTING CORPORATIONS IN THE INDUSTRY 4.0 ERA

Fityan Izza Noor Abidin; Endra Wahyu Ningdiyah; Wiwit Hariyanto; Ruci Arizanda Rahayu

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 3, No: 1
2026-01-31
Abstract

Objective: Study this aim to analyze systematically the development of Internet Financial Reporting (IFR), factors that influence its implementation, as well as the impact on the market company. Method: Approach Systematic Literature Review (SLR) ...

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AI-ENABLED MANAGEMENT INFORMATION SYSTEMS FOR CREDIT AND MARKET RISK PREDICTION: EFFECTS ON ACCOUNTING DECISION QUALITY

Md. Jobayer Ahmed

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 2, No: 11
2025-12-20
Abstract

Objective: This study aims to examine the role of Artificial Intelligence (AI) in enhancing financial risk management and accounting decision-making, with a particular focus on credit and market risk prediction, efficiency of Management Informatio...

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CHALLENGES AND OPPORTUNITIES OF ARTIFICIAL INTELLIGENCE INTEGRATION INTO NIGERIAN UNIVERSITY SYSTEM

Akindeyi Luwoye; Abiola Tawa Ahmed; Olasunkanmi Ibrahim Yusuf; Jimoh Akanbi Abdulraheem

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 5
2024-12-05
Abstract

The integration of Artificial Intelligence (AI) into education systems worldwide is rapidly transforming traditional learning environments. However, the adaptation of AI technologies in developing countries, such as Nigeria, presents unique challe...

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SECURITY ISSUES IN BLOCKCHAIN TECHNOLOGY

Zokir Mamadiyarov

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 3
2024-06-29
Abstract

Hailed as a revolutionary innovation, blockchain technology has attracted a lot of attention from various industries due to its decentralized and immutable nature. It serves as the underlying technology for cryptocurrencies such as Bitcoin and Eth...

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THE INFLUENCE OF DIGITAL MARKETING AND ADVERTISING EFFECTIVENESS ON GEN Z BUYING INTEREST IN MARKETPLACES IN THE SPECIAL REGION OF YOGYAKARTA

Vera Desy Nurmalia; Arifah Fajar Nur Qolbi

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 3
2024-05-30
Abstract

This study aims to analyze the effect digital marketing and advertising effectiveness on gen z buying interest in marketplace in the Special Region of Yogyakarta. This research uses quantitative research methods. The sampling technique used wae pu...

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IMPLEMENTATION OF A WEB-BASED APPLICATION FOR THE RECORDING OF GOODS IN THE STORAGE COMPARTMENT OF TOOLS AND CONSUMABLES IN KABUPATEN PATI

Aan Ardiansyah; Mashudi Mashudi

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 3
2024-05-29
Abstract

BPBD Pati Regency in recording goods in the warehouse uses goods control cards and miscosoft excel as a medium for recording goods. The recording process already has its own procedures so that incoming and outgoing goods can be recorded accurately...

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OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION

Ardi Dwi Aditya; Sri Andayani; Ute Chairuz M. Nasution

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 3
2024-05-30
Abstract

This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular touris...

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THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO

Nurjanah Fitri Hastuti; Ayun Maduwinarti; Ni Made Ida Pratiwi

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Vol: 1, No: 2
2024-04-29
Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in pr...

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