THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP)
Andhika Ayu Luthfiyani; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims pre...