Metadata Artikel International Journal of Artificial Intelligence for Digital Marketing

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating var...

Objective: This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Awareness on the Purchase Intention of Eiger products among Generation Z on TikTok, focusing on identifying which factors most ef...

Objective: This study aims to analyze the effect of the live streaming feature, product ratings, and product reviews on purchasing decisions for Compass shoes in the Shopee application. Method: Using multiple linear regression techniques, the stud...

Objective: This study aims to analyze user sentiment toward the InDrive application on Google Play Store by employing Support Vector Machine (SVM) and Naïve Bayes algorithms, motivated by the increasing number of user reviews that are difficult to...

Objective: This study aims to analyze the effect of ChatGPT utilization on product and service innovation in Micro, Small, and Medium Enterprises (MSMEs) managed by Generation Z in East Java. The purpose is to determine whether the application of ...

Objective:  This study aims to analyze the application of the Long Short-Term Memory (LSTM) model in predicting demand patterns for Indonesian culinary products in online marketplaces. Method: Using monthly sales data from January 2022 to May 2024...

Objective: This study aims to analyze the influence of Content Marketing, digital interaction, and upload frequency on consumer purchasing decisions on Instagram. Method: The research method used a quantitative approach with a purposive sampling t...

Objective:  This study investigates the influence of behavioral control model, personal innovation, and technology adoption on Shopee purchase intention. Method: Data from 96 respondents were collected using the quantitative research design using ...

Objective:  The impact of the Behavioral Control Model, Personal Innovation, and Technology Acceptance on Shopee Online Purchase Interest is examined in this study. Method: Data was gathered from 96 respondents via questionnaires sent to Shopee pl...

Objective: This study examines the economic implications of adopting innovative technologies in small business manufacturing settings compared to traditional methods. Method: A systematic comparative analysis was conducted by evaluating key econom...