Examine The Role of Customer Hope in Explaining The Impact of Brand Charisma on Results of Relationship Between Online Purchase Intentions and Superior Customer Value: Users of Apple Smartphone Products As A Model
Saif Ali Jasim
The purpose of the current research is to examine the role of customer hope in explaining the impact of brand attractiveness on the relationship between online purchase intentions represented in (perceived benefit, perceived ease of use, and trend towards use) and the superior customer value, and...