SEMIOTIC ANALYSIS OF PEIRCE AND SAUSSURE IN BUILDING THE VISUAL MEANING OF THE SISSCA LOGO (SAWAHLUNTO INTERNATIONAL SONGKET SILUNGKANG CARNAVAL)
Rahmat Reza Hidayat; Asril; Dede Pramayoza; Sahrul N
Objective: This study aims to analyze the SISSCA (Sawahlunto International Songket Silungkang Carnival) logo through the semiotic approach proposed by Charles Sanders Peirce and Ferdinand de Saussure. Method: The research employs a qualitative met...