THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT
Maulidia Shakira; Alshaf Pebrianggara; Istian Kriya Almanfaluti; Bayu Hari Prasojo
Objective: The times are gradually changing along with digitalization. Today, people are starting to use social media as a long-distance communication tool that is very influential in everyday life. With so many social media users today, social me...