THE INFLUENCE OF DIGITAL MARKETING, QUALITY PRODUCT, AND BRAND IMAGE ON PURCHASING DECISIONS OF SARI ROTI AMONG STUDENTS OF MUHAMMADIYAH UNIVERSITY OF JEMBER
Agustina Setyo Wati; Eko Budi Satoto; Rusdiyanto Rusdiyanto
Objective: The aim of this research is to identify and analyze the influence of digital marketing, product quality, and brand image on purchasing decisions for Sari Roti among Muhammadiyah University Jember students. By understanding these factors...