THE EFFECT OF MURABAHAH CONTRACT AND LOCATION ON HOUSING PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
H. Aditya Cahyadi; Budi Santoso; Riyanto Setiawan
Objective: The study aims to analyze the influence of murabahah contracts on housing purchase intention with brand image as an intervening variable. Method: The population in this study is all housing consumers who use sharia financing. The resear...