TECHNOLOGICAL DEVELOPMENTS ON PURCHASING DECISIONS IN THE TOKOPEDIA MARKETPLACE: Perkembangan Teknologi Terhadap Keputusan Pembelian di Marketplace Tokopedia
Agil Bagus Prasetyo; Herlinda Maya Kumala Sari
This study aims to determine that e-service quality, e-money, and e-word of mouth simultaneously affect purchasing decisions. This research uses quantitative methods. Sampling uses non-probability sampling techniques and accidental sampling method...