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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 3

Abstrak

Objective: This study aims to analyze the influence of convenience, trust, and security on Generation Z’s decisions to use Paylater services in Sidoarjo. Method: A quantitative research design was employed using a survey method distributed to Generation Z respondents to assess factors influencing...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 3

Abstrak

Objective: This study aims to examine the influence of brand loyalty, perceived quality, and brand trust on consumers repurchase decisions for Unilever products amid intensified competition and boycott issues in Indonesia. Method: A quantitative research approach was employed with data collected ...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 3

Abstrak

Objective: This study aims to analyze the influence of price perception, brand awareness, and quality perception on consumer purchasing interest in Nugget Champ in East Java, with brand image serving as an intervening variable. Method: A quantitative research design was applied using questionnair...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 3

Abstrak

Objective: This study aims to examine the effect of brand awareness, game features, and content creators on players’ top-up decisions in the eFootball game. Method: A quantitative research approach was employed, utilizing questionnaires distributed to 96 Generation Z respondents. The collected da...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 11

Abstrak

Objective: This study aims to analyze the influence of Celebrity Endorsement (CE), Online Customer Review (OCR), and Purchase Decision (KP) on Consumer Satisfaction (KK) in the beauty industry across the Greater Surabaya area. Method: A quantitative survey approach was employed by distributing on...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze the impact of sustainable marketing strategy on business sustainability in the Fast-Moving Muslim Consumer Goods (FMCG) sector. Method: Using the resource-based view (RBV) and triple bottom line (TBL) approaches, this study explores how companies can leverage...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to find out and measure how much influence the potential use of Artificial Intelligence, job desk division and team communication on employee performance at PT. Mina Berkah Selalu. Method: This research includes quantitative research using an explanatory research approa...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 10

Abstrak

Objective: This study investigates the direct and indirect effects of Green Organizational Climate (GOC) and Green Motivation (GM) on Employee Green Behaviour (EGB), with Perceived Organizational Support (POS) as a mediator. Method: Using SEM with SmartPLS, findings show that GOC significantly in...

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Journal of Artificial Intelligence and Digital Economy
ISSN: 3032-1077
Volume: 2, Issue: 3

Abstrak

Objective: This study aims to analyze the legal mechanisms governing copyright ownership of songs produced by artificial intelligence (AI) applications such as Suno, Soundful, and AIVA within the Indonesian legal framework. Method: Employing a normative juridical approach, the research examines r...

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Journal of Medical Genetics and Clinical Biology
ISSN: 3032-1085
Volume: 2, Issue: 12

Abstrak

Objective: To investigate the relationship between gut microbiome composition and the development of HCC in Iraqi patients with chronic HBV infection. Method: A cross-sectional case-control study was conducted involving 150 participants divided into three groups: HBV with HCC (n=60), HBV without ...

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