THE INFLUENCE OF CONVENIENCE, TRUST, AND SECURITY ON PAYLATER USAGE (A CASE STUDY ON GEN Z IN SIDOARJO)
Gracilla Aisya Adi Utomo; Sriyono Sriyono
Objective: This study aims to analyze the influence of convenience, trust, and security on Generation Z’s decisions to use Paylater services in Sidoarjo. Method: A quantitative research design was employed using a survey method distributed to Generation Z respondents to assess factors influencing...