Enhancing Customer Satisfaction: The Role of Product Quality, Exceptional Service, and Diverse Offerings
Kurniawan Alamsyah; Retno Endah Supeni; Bayu Wijayantini
Customer satisfaction is a critical factor in the competitive service industry, yet the combined impact of product quality, service quality, and product diversity on satisfaction remains underexplored. This study aims to examine how these factors influence customer satisfaction at Conato Jember. ...