THE INFLUENCE OF GREEN PLACE, GREEN PRODUCT, AND GREEN PROMOTION ON INTEREST IN BUYING ENVIRONMENTALLY FRIENDLY PRODUCTS
M. Hafis Alwi; Herlinda Maya Kumala Sari
Objective: This research aims to determine the influence of green places, green products, and green promotion on interest in purchasing environmentally friendly products. The main problem in this research is the large amount of plastic use which causes the ecosystem to be polluted due to the acti...