Emotional Marketing is an Approach to Customer Happiness" an Exploratory Study of the Opinions of a Sample of Customers of Travel and Tourism Companies in the City of Mosul
Dr. Hend Khader Al-Qaisi; Dr. Layla Garallah Khaleel
Purpose: The research aims to clarify the relationship between emotional marketing as an independent variable and customer happiness as a dependent variable, It was applied to a group of customers of travel and tourism companies in the city of Mos...