THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW
Mochamad Rizal Yulianto; Akhmad Nur Mubarok; Muhammad Suyogo; Alshaf Pebrianggara; Istian Kriya Almanfaluti
This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content ...