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Artikel di Proceeding of International Conference on Social Science and Humanity

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the role of Big Data in accelerating the transformation of public services in Sidoarjo Regency toward the Smart City concept. Method: A qualitative research approach was employed, utilizing literature studies and in-depth interviews with officials from the Si...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the influence of Influencer Review, Affiliate Marketing, and Content Marketing on Sales. Method: The validity test shows that all variables have an r-count > r-table (0.361), indicating they are valid. The reliability test using Cronbach's Alpha of 0.621 c...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the influence of Influencer Review, Affiliate Marketing, and Content Marketing on Sales. Method: The validity test shows that all variables have an r-count > r-table (0.361), indicating they are valid. The reliability test using Cronbach's Alpha of 0.621 c...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: The times are gradually changing along with digitalization. Today, people are starting to use social media as a long-distance communication tool that is very influential in everyday life. With so many social media users today, social media is not only used as a means of social interact...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to determine the effect of live streaming affiliates at shopee in consumer buying interest to see how Live Streaming and Affiliate Marketing have an impact on Consumer Purchase Interest at Shopee. Method: The method used in this research is quantitative descriptive meth...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the effectiveness of e-government implementation through the Dukcapil Online Service (PLAVON) application in managing population documents in Jatikalang Village. Method: A qualitative descriptive approach was applied, with data collected through interviews, o...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: The rapid development of financial technology (FinTech) has transformed how individuals conduct financial transactions, particularly through e-wallets. Dana, one of the leading e-wallet applications in Indonesia, has garnered significant attention due to its widespread usage and user f...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: Digital marketing strategies play a crucial role in increasing the sales of micro, small, and medium enterprises (MSMEs) in Indonesia, especially in the rapidly evolving era of digitalization. This study aims to analyze the impact of digital marketing strategies, such as the use of soc...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: This research aims to examine the optimization of the use of AI in understanding and analyzing customer behavior in developing effective and efficient marketing strategies. Method: The method used in this research is the SLR (Systematic Literature Review) method, by collecting data thr...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 1

Abstrak

Objective: The article examines the types of exchange rate differences that arise as a result of transactions with various foreign companies during the financial and economic activities of enterprises and their recognition in the accounting system of the enterprise and according to tax legislatio...

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