THE EFFECTIVENESS OF E-COMMERCE PLATFORMS IN ENHANCING THE MARKETING OF MSME PRODUCTS IN SEDENGANMIJEN VILLAGE, SIDOARJO REGENCY
Clarafika Dian Hernandya; Isnaini Rodiyah
Objective: This study aims to evaluate how effective e-commerce is in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs) in Sedenganmijen Village, specifically focusing on Dapur Geliz as a case example. Method: The research employs a qualitative descriptive method, utilizin...