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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective:  This study aims to identify strategies that can be implemented by the village government to maximize the utilization of the Prodeskel application technology. Method: This research is a descriptive qualitatvive study. The informant in this study is the Secretary of Keper Village. Data ...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This research aims to describe the public value of the implementation of the E-PAKLADI application in supporting the implementation of e-governance in Beji Village, Pasuruan Regency. The research background is based on the need to improve the efficiency, transparency, and accountabilit...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze how moral messages are represented in the film, focusing on how these meanings are constructed and conveyed through narrative and visual elements. Method: The research was conducted using a qualitative descriptive method by applying Roland Barthes’ semiotic a...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the persuasive strategies of Goenawan Mohamad in an interview on the ROSI talk show broadcast on KOMPAS TV’s YouTube channel, using Aristotle’s rhetorical theory as the analytical framework. The focus is on how logic (logos), credibility (ethos), and emotion ...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to examine the representation of Freddie Mercury’s struggle to embrace and defend his LGBT identity as depicted in the film Bohemian Rhapsody, highlighting how cinema can serve as a medium for addressing issues of sexuality and identity. Method: Employing a qualitative ...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the formation of personal branding through digital storytelling on the TikTok account @onebitebigbite, using McNally and Speak’s (2012) Personal Branding Theory to examine how creators establish a unique, relevant, and consistent self-image on social media. M...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study analyzes how the TikTok account @fakboiberkelas8 employs humor and satire to deconstruct gender stereotypes and reshape public perceptions of gender identity. Method: Utilizing Jacques Derrida’s deconstruction framework, data were collected from video content and selected co...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study examines the application of Generation Alpha in the TikTok video of the @mrci.tv account using Charles Sanders Peirce's semiotic framework. As digital natives, Generation Alpha grew up with meme-based popular culture, global slang, and visual performativity typical of short ...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: This study aims to analyze the visual signs in Bobonsantoso’s TikTok content that construct his image as the “Indonesian People’s Chef” using Charles Sanders Peirce’s visual semiotics framework, which consists of the elements Sign, Object, and Interpretant. Method: A qualitative approa...

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Proceeding of International Conference on Social Science and Humanity
ISSN: 3063-9611
Volume: 2, Issue: 2

Abstrak

Objective: The rapid digital transformation encourages MSME players to adopt effective marketing communication strategies in order to be able to compete on e-commerce platforms. Tasgrosirsederhana is one of the MSMEs engaged in women's fashion products, especially the sale of bags, which has been...

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