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Artikel di International Journal of Artificial Intelligence for Digital Marketing

55 artikel ditemukan

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze the effect of ChatGPT utilization on product and service innovation in Micro, Small, and Medium Enterprises (MSMEs) managed by Generation Z in East Java. The purpose is to determine whether the application of artificial intelligence can significantly enhance ...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective:  This study aims to analyze the application of the Long Short-Term Memory (LSTM) model in predicting demand patterns for Indonesian culinary products in online marketplaces. Method: Using monthly sales data from January 2022 to May 2024, the model was trained and evaluated with the met...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze the influence of Content Marketing, digital interaction, and upload frequency on consumer purchasing decisions on Instagram. Method: The research method used a quantitative approach with a purposive sampling technique on 100 respondents, as well as multiple l...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective:  This study investigates the influence of behavioral control model, personal innovation, and technology adoption on Shopee purchase intention. Method: Data from 96 respondents were collected using the quantitative research design using SmartPLS software through surveys sent to the user...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective:  The impact of the Behavioral Control Model, Personal Innovation, and Technology Acceptance on Shopee Online Purchase Interest is examined in this study. Method: Data was gathered from 96 respondents via questionnaires sent to Shopee platform users utilizing a quantitative study design...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 2

Abstrak

Objective: This study examines the economic implications of adopting innovative technologies in small business manufacturing settings compared to traditional methods. Method: A systematic comparative analysis was conducted by evaluating key economic indicators—including productivity, cost efficie...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 2

Abstrak

Objective: This study examines the economic implications of adopting innovative technologies in small business manufacturing settings compared to traditional methods. Method: A systematic comparative analysis was conducted by evaluating key economic indicators—including productivity, cost efficie...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the New Uzbekistan Development Strategy for 2022-2026, which seeks to make the digital economy the main driver of economic growth by increasing its volume by at least 2.5 times. Additionally, it examines the strategy’s goal of completing the transformati...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to analyze the civil legal framework regulating consulting services based on digital technologies, with a focus on the legal challenges emerging from the transition from traditional to digital platforms in Uzbekistan. Method: Employing systematic, comparative legal, and...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 1

Abstrak

Objective: This study aims to compare the regulation of consumer contracts and unfair terms in the European Union (EU) and Uzbekistan, focusing on legal safeguards to protect consumers as the weaker party in contractual relationships. The research evaluates the extent to which these jurisdictions...

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