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Artikel di International Journal of Artificial Intelligence for Digital Marketing

55 artikel ditemukan

International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 5

Abstrak

In the era of digital transformation, the capability of digital leadership has become increasingly crucial for organizational success. This study explores the impact of digital leadership on individual performance through a meta-analysis. Based on the analysis of 19 studies, digital leadership co...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 4

Abstrak

The stages of implementing government goods and services procurement services are unclear and the factors determining success are not yet known in government agencies. This can lead to low public trust in the government procurement service process for goods and services. The aim of the research i...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 4

Abstrak

This research aims to analyze and describe the effectiveness of the Electronic Investigation Management (E-MP) system at the Gorontalo Regional Police, examining the 5 (five) principles that must be fulfilled in policy effectiveness, namely: Right policy, Right implementation, Right target, Right...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 4

Abstrak

A government organization has a predetermined purpose. Success in achieving these goals is not only from government operational funds, facilities and infrastructure, and technology, but depends on human resources. Therefore, this study aims to see the influence of work motivation and employee abi...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 2

Abstrak

This article assesses the effects of Uzbekistan's stock market's growth and integration into global financial markets. In addition, integration into global financial markets, drawing in foreign capital, promoting economic growth, and boosting stock market efficiency and liquidity are all importan...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 1, Issue: 1

Abstrak

This study investigates the integration of artificial intelligence (AI) into science curricula at Nigerian universities, motivated by the imperative to prepare students for the evolving demands of the digital age. Employing a mixed-methods approach, the research explores the impact of AI integrat...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating variable. Method: This study employed a quantitative ...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Awareness on the Purchase Intention of Eiger products among Generation Z on TikTok, focusing on identifying which factors most effectively drive consumer decisions in the digital-...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze the effect of the live streaming feature, product ratings, and product reviews on purchasing decisions for Compass shoes in the Shopee application. Method: Using multiple linear regression techniques, the study identified that all independent variables (live ...

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International Journal of Artificial Intelligence for Digital Marketing
ISSN: 3047-2903
Volume: 2, Issue: 10

Abstrak

Objective: This study aims to analyze user sentiment toward the InDrive application on Google Play Store by employing Support Vector Machine (SVM) and Naïve Bayes algorithms, motivated by the increasing number of user reviews that are difficult to evaluate manually, thus requiring a text mining a...

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