EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH
Dian Alfiyatul Uliyah; Dwi Cahyono; Haris Hermawan
Objective: This study aims to explore the factors that influence patient decisions in choosing a beauty clinic. Method: The method used in this study was an in-depth interview with ten informants who were active patients of Dr. Dian’s Beauty Clinic in Jember. The data obtained were analyzed using...